Case study
SEO impressions up 55% in 90 days
“I don’t get enough organic traffic to my site.”
→
“My website isn’t showing up on Google.”
→
“I’m publishing content but nothing ranks.”
→“I rely too much on ads for traffic.”
→The philosophy
SEO work is unglamorous.
Technical audits, keyword research, on-page SEO fixes, content that aligns with how search engines work, and link building that earns real authority. No shortcuts worth taking.
Month twelve looks very different to month one.
The work
What proper SEO involves
Technical SEO
A full audit of everything holding your site back: crawl errors, page speed, indexation problems, site hierarchy, duplicate content, and the structural issues that stop search engines from understanding your pages.
Keyword Research
The terms your potential customers actually use, mapped against search volume, competition, and what your site can realistically rank for. This shapes everything else.
On-Page SEO & Content Strategy
Content that matches user intent. Pages built so search engines understand what they're about and who they're for. No keyword stuffing. Relevant content that serves your target audience and builds topical authority.
Off-Page SEO & Link Building
Earned backlinks from relevant, authoritative sources. Digital PR, citations, and broader brand mentions that signal credibility to search engines and, increasingly, to AI-powered search platforms.
Local SEO
For businesses that need to show up in local searches and map results - optimising your online presence so nearby customers find you first, before they find a competitor.
Ecommerce SEO
For online stores where weak category structure and poor search visibility cost revenue. Aligning product and category pages with how customers actually search improves organic traffic that converts, reducing dependence on paid advertising.
SEO for how search works now
Search results are changing, but the fundamentals still matter.
Google's AI Overviews have changed how search results pages look. AI-powered search is growing fast - up 494% since 2023. Ranking well in traditional search results still matters, but appearing in AI-generated answers requires a different layer of work: structured content, clear authority signals, and the kind of content quality that both search engines and AI platforms treat as trustworthy.
We track how search behavior shifts and adjust strategies accordingly. Bing Webmaster Tools, Google Analytics, organic sessions, search visibility across multiple search engines - these are the metrics that tell the real story.
How long until results show?
Most clients see measurable movement in two to three months. Meaningful organic traffic growth typically takes four to six. Significant progress for competitive terms can take six to twelve months. We share progress monthly so you always know where things stand.
SEO is an ongoing process. Search engines update their algorithms. User intent shifts. Competitors move. The work doesn't stop.
Pricing
Straightforward monthly SEO support.
SEO retainers start from £150 per month. Month one includes a full technical SEO audit, keyword research, and content strategy. From month two: content production, link building, and monthly reporting.
Free audit
A free, honest SEO audit - no obligations. We'll look at where your site currently stands in search results and what's holding it back.
Request a free auditFAQ
What are the main types of SEO services?
SEO breaks into three areas. On-page SEO covers what's on your pages: content quality, keyword usage, HTML elements, and aligning content with search intent. Off-page SEO covers what happens on other sites: link building, digital PR, citations, and the signals that tell search engines your site is worth trusting. Technical SEO covers the infrastructure: crawlability, page speed, mobile-friendliness, site hierarchy, duplicate content, and structured data. Proper SEO work runs across all three.
Why does the first page of Google matter so much?
Around 90% of users never go past page one of Google search results. Ranking on page two is close to invisible. The businesses showing up on the first page earn the click, the enquiry, and the sale. First-page rankings also carry a trust signal - users perceive those sites as more credible, even when that's not strictly true.
How long does SEO take to work?
Early improvements often show within weeks. Meaningful organic traffic growth typically takes three to six months. For competitive keywords in crowded markets, significant progress can take six to twelve months. Most clients see first-page results for their target keywords within six months when on-site optimisation is implemented properly. SEO isn't a one-time job - it's an ongoing process that requires continuous monitoring and adjustment as search engines update their algorithms and search behavior evolves.
How do I know if SEO is actually working?
A good SEO agency tracks the metrics that connect to real business results: organic sessions, search visibility across Google search and other search engines, keyword rankings, and whether organic traffic is converting to enquiries or sales. We use Google Analytics and Google Search Console alongside other tools to track performance month by month. You'll receive clear reports rather than vanity numbers.
What's the difference between SEO and paid search?
Paid search (Google Ads, PPC) puts your site at the top of search results immediately, but stops the moment you stop paying. Organic search through SEO builds a presence that compounds over time. Many businesses rely too heavily on paid search and use SEO to reduce acquisition costs long-term. The two aren't mutually exclusive, but sustainable website traffic doesn't depend on ad spend.
What is local SEO?
Local SEO optimises your presence in search results for location-specific queries: "near me" searches, map results, and searches tied to a specific town or region. For businesses with physical locations or defined service areas, it's often the highest-return area of SEO work. It involves keyword research focused on local search intent, optimising your Google Business Profile, building consistent citations, and earning reviews.
What is ecommerce SEO?
Ecommerce SEO focuses on making an online store easier for customers to find through organic search. Weak category structure, poor on-page SEO, and thin product descriptions are common problems. The goal is to align your site's pages with how customers search, so organic traffic drives consistent sales rather than requiring ongoing ad spend to sustain revenue.
What about AI search - does SEO still matter?
AI-powered search is changing how people find information, but organic search remains the dominant channel. Google's AI Overviews pull from pages that already rank well. Appearing in AI-generated answers requires strong content quality, clear authority signals, and the same technical SEO foundations that have always mattered. The fundamentals don't disappear; the bar rises.
What should I look for in an SEO company or agency?
Look for transparency about what they're doing and why. A credible SEO agency or SEO consultancy will set clear goals and KPIs, tie their work to business outcomes rather than just traffic, and provide reporting you can actually understand. Check credentials, ask for case studies, and be cautious of agencies promising fast rankings. Ask how they handle technical SEO, what their link building approach looks like, and how they plan to adapt strategy as search behavior changes.
How much do SEO services cost?
SEO retainers vary depending on scope and competition. For smaller businesses targeting local or niche searches, budgets from £150-£500 per month can produce real results. Businesses competing for national or high-volume keywords typically need more. Month one usually involves higher upfront work - auditing, research, and strategy - with execution costs from month two onwards. The return on investment from organic search typically improves over time as rankings compound.
Is SEO worth it for small businesses?
SEO drives real results for businesses of all sizes. For small businesses, local SEO in particular offers strong returns because competition at a local level is lower and search intent from nearby customers is high. If 81% of purchases begin with an online search, visibility in search results isn't optional for a sustainable business. The question is whether to invest in building that presence or keep paying for ads every month.