Journal
Updates, ideas and practical advice on websites, content, SEO and paid ads.
For a full campaign with proper audience targeting and testing, plan for at least £10 a day – around £300+ a month. Below that, you’re collecting insufficient data to know what’s working. UK businesses running lead generation or e-commerce campaigns in competitive industries often need more, but £300 is the floor for a campaign worth learning from.
Everyone asks the same question when they launch a website: now what? You’ve built it, you’ve paid for it, and it’s sitting there getting maybe a dozen visits a month from your mum and a bot from Russia. Getting traffic isn’t one thing. There are four routes, each with real trade-offs, and the businesses that […]